A Brief History: The Rolex Day-Date
An icon of our time
In 2016, Rolex landed the number one spot on the Reputation Institute’s annual rankings, up from number 4 in 2015. This is when the olive-green dial, Rolex's signature colour was released, as shown in the header image. Credit for that picture goes to Time and Tide here and I used this picture because the green dial is one my personal favourites!