A Disciplined Approach to Evaluating Ideas

Jan 17, 2012

∙ Paid

"Make sure you ask the right questions at the right time." That's one memorable piece of advice from a leader at a global innovation powerhouse. Unfortunately, it is a piece of advice that is heeded too infrequently inside large companies.

At many companies, the idea evaluation process revolves around detailed Excel spreadsheets, comprehensive PowerPoin…