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A Guide to the ABCs of Pricing

www.screwdowncrown.com

A Guide to the ABCs of Pricing

kingflum
Aug 24, 2011
∙ Paid
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A Guide to the ABCs of Pricing

www.screwdowncrown.com
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Buyers are irrational. Predictably so. Here are three of the frameworks–anchors, bumps, and charms–they use to decide what they’ll pay for your product or services.

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"To start out with the customers' utility, with what the customer buys, with what the realities of the customer are and what the customer's values are—this is what marketing is all about…

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