Fear and Loathing in the Watch World (1)

A Gonzo Tale of Luxury Watches and Lies. Part 1: The Secret Workshop and the Swiss Conspiracy

In 1971, Hunter S. Thompson dropped a masterpiece of Gonzo journalism with “Fear and Loathing in Las Vegas.” This thing went far beyond drugs and desert highways – it was a critique of the American Dream, wrapped in a mind-bending narrative which made the truth within easier to swallow, but perhaps harder to digest.

Today, the watch industry finds itself…