Swiss Made or Swiss Charade?

Gerald Charles watches challenge assumptions about luxury watches. Is their pricing justified, or is it a complete scam?

In SDC Weekly 74, we explored how protectionism could reshape Swiss watchmaking. The piece sparked considerable discussion, particularly around the ‘Swiss Made’ label and its loose interpretation. Today, I thought it would be worth revisiting this topic because I seem to have stumbled upon a better way forward.

Yesterday, in response to SDC Weekly 74, a …