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Peter Christiansen's avatar

Well, I am still going for option B. Now, the theory assumes zero dopamine between "purchases". That need not be the case... My Focus the last few years have be solely on indies and comissioning from independent watchmakers. The whole process which often last several years is rewarding. Updates, dinners, meeting and event making friends in the process. So many spikes on the route and a rush at the end.

Perfect way to actually get the dopamine rush from not buying, but from experiences and personal interaktion.

Hope this makes sense. Cheers!

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A Watch Critic's avatar

I generally I have always done A, even as a kid I was buying cheap quartz watches all the time to enjoy different styles, complications and refine my taste. And loved collecting and wearing variation. I can always sell to buy better/expensive ones more often too!

For me the whole point of collecting however is variation, and as a result quantity. If you just have 3-5 watches and are content, you're not a collector in my book..I have more pairs of shoes I wear regularly and I don't consider myself a shoe collector! It's just an accessory then and you need some different ones to fit the occassion. Or it's a fashion/status symbol.

This may well be how a collection starts, but it can't be the end goal. You may settle, consolidate a large collection but that end the collecting journey for me.

Collectors often have some philosophy, for example to collect a certain era, brand, complication or some range within these. Mine is to collect a watch I appreciate from each brand (only 1!), and to get as broad a range of complications, style, age and utility across the collection.

I enjoy the hunt for new things (and hidden gems/deals give an extra kick) to add and will add as much as my budget (and safe) fits. Sometimes selling to get something better, I enjoy watches nearly the same regardless if they are 1000 or 10.000 pounds and get a very similar honeymoon period as described for both ranges.

Below 1000 some quality/movement issues can start to affect enjoyment and satisfaction period. So I do try to hold off on cheap hits (like a Baltic or Furlan Marri).

Above 15-20k there are also negative enjoyment factors such as increased worry about theft/loss/damage which is why I try to avoid that range as I don't see it fit my current lifestyle. But no doubt may become more fitting later, as these worries are also relative. Some treat a 40k watch like I do a 1k watch because it has the same relative value for them. They might struggle to wear a 250k watch in the same way I do a 40k watch.

Another key advantage I find owning a larger collection (20+) is that you get to rediscover watches after having worn them for a while and the average use per watch remains very low in a decent rotation so the condition and service cost per watch are also improved.

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