MoonSwatch: Please Explain

A discussion about the psychology behind the MoonSwatch release madness

Saturday 26 March 2022 will, without a doubt, be a day to remember in the world of watch collecting. Seeing the queues forming outside Swatch stores all over the world makes you wish Sacha Baron Cohen or Michael Moore would produce a comedy about it someday. Anyway, this post is a discussion around the psychology behind the MoonSwatch release madness.

Ho…