Think of people who never shut up about how they only buy from independents, or how they appreciate watches for “the right reasons” while everyone else gets labelled a hype-chaser. These are the types who try and make others feel like shallow status-seekers because they bought a Rolex but lo and behold, mere months later, that same person will reveal a new Voutilainen or something. The moral high ground, it turns out, often comes with excellent resale value.
Anyway, hold that thought.