Morgan Stanley's Q3 2024 Swiss Watch Market Report

Analysis of Key Trends, Challenges, and Opportunities for Watch Brands and Watch Collectors

Listen up, degenerates. 2024’s been a wild ride in the watch world, and if you’ve been paying attention, you’ll know it has been about as smooth as a Hublot movement. We started the year thinking we’d hit rock bottom, then it turned out there’s a basement under said rock.

Q1 had everyone thinking, “Hey, maybe this ain’t so bad.” The market was only down …