Morgan Stanley's Q4 2024 Swiss Watch Market Report

Analysis of Key Trends, Challenges, and Opportunities for Watch Brands and Watch Collectors from Q4 2024

👋 Hello again, degenerates!

If Q3 felt like watching paint dry, Q4 has been like watching that paint start peeling. We’re now eleven quarters into what started as a “market correction” and is starting to feel more like a market revolution. The only thing dropping faster than watch prices is the number of Instagram “watch investors” in my DMs trying to …