Negotiating for Wimps

How to ask for what you want -- and get it. Eleven tips for the confrontation-shy.

I admit it. I hate negotiating. (Hate negotiating.)

To me, a negotiation always feels at least a little confrontational, and I’m a confrontation-averse kinda guy.

Unfortunately, negotiating is a fact of business life.

So if you’re like me—a negotiating sissy—here are a few w…