Predictably Irrational (#1/3): A Watch Collector's Guide to Decision-Making

Part 1: The Psychology of Value and Money in Watch Collecting

Happy new year! ✨

As we kick off 2025, many folks might have made resolutions about being more ‘rational’ with watch purchases this year, but the truth is, human decision-making is anything but rational.

Today’s post marks the start of a three-part dive into Dan Ariely’s research on why we make the choices we do, and how this applies to our hobby. If you’…