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Predictably Irrational (#1/3): A Watch Collector's Guide to Decision-Making
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Predictably Irrational (#1/3): A Watch Collector's Guide to Decision-Making

Part 1: The Psychology of Value and Money in Watch Collecting

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kingflum
Jan 01, 2025
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Predictably Irrational (#1/3): A Watch Collector's Guide to Decision-Making
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Happy new year! ✨

As we kick off 2025, many folks might have made resolutions about being more ‘rational’ with watch purchases this year, but the truth is, human decision-making is anything but rational.

Today’s post marks the start of a three-part dive into Dan Ariely’s research on why we make the choices we do, and how this applies to our hobby. If you’…

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