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A discussion about the pricing of luxury watches
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A discussion about the pricing of luxury watches

What are the considerations when setting the price of a luxury watch?

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kingflum
Sep 30, 2021
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A discussion about the pricing of luxury watches
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As certain watches gain popularity and resell for multiples of the original retail price, this post aims to discuss some of the pricing dynamics in the watch world, and think through the considerations a brand would need to make before setting the price of a watch. It is simply a discussion and thought experiment, hope you find it interesting.

Economic T…

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