A century ago, mathematician William Clifford argued that “it is wrong always, everywhere, and for anyone, to believe anything upon insufficient evidence.” This is a pretty binary approach, in that you either have sufficient evidence or you don’t; the problem for us, is that this thinking has infected many parts of our hobby. Many folks treat brand evaluations like courtroom verdicts; either Lange is trustworthy or not, either the movement is “in-house” or it’s outsourced, either microbrand X offers good value or it doesn’t…
This is preposterous.