Understanding Collector Personalities

Exploring the Light Triad and Dark Triad traits in watch collectors

Good weekend to you all 😁🙌 - Time to go back to an SDC favourite: psychology.

As you peruse the display cases at your local watch boutique or scroll through endless Instagram watchfam reels, did it ever occur to you how some collectors seem genuinely thrilled by friends’ acquisitions, while others seem to seethe with envy? In this study, the authors e…