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Shyyen's avatar

Rolex stepping into certified pre-owned watches shakes things up for sure. You could try leadsapp to track how this might shift dealer inventories and pricing trends over time. Makes buying a pre-owned Rolex feel a bit more secure and straightforward.

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Frozentime1010's avatar

Interesting part of this Rolex strategy as well is they are, at least initially, marketing their CPO watches without a model year listed. So those using this buying method will receive a new guaranty but unless it's a very specific model, they'll never know the original year of the watch. Imagine how that would fly in the CPO car market!!

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