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Apolonianz's avatar

Dealing with grey markets is tricky. You might want to check out Loyally AI for keeping customers engaged and loyal through programs that reward long-term relationships. It could help brands like Rolex maintain stronger connections beyond just the initial sale.

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Frozentime1010's avatar

Interesting part of this Rolex strategy as well is they are, at least initially, marketing their CPO watches without a model year listed. So those using this buying method will receive a new guaranty but unless it's a very specific model, they'll never know the original year of the watch. Imagine how that would fly in the CPO car market!!

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