The Genius of Furlan Marri

How a new watch brand executed a product launch masterclass

Note: This is a post from September 2021, originally published on my old blog, copied here so I can reference it and link to it in future posts.

My recent post about the effect of marketing contained a hypothesis about serious watch collectors: they will buy the recently released Furlan Marri (FM) watches but won’t wear them much. This post is about the …