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Translating Viral YouTube Videos Into Sales

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Translating Viral YouTube Videos Into Sales

kingflum
Nov 28, 2011
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Translating Viral YouTube Videos Into Sales

www.screwdowncrown.com
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Want to go viral? Forget traditional PR in favor of a social media-savvy firm (or some creative college students) that can create an irreverent video hit that translates into sales.

The Company: Orabrush, a Provo, Utah, company that makes a tongue cleaner designed to eliminate bad breath

The Goal: Boost online sales

The Execution: In 2009, nearly a decade …

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