Translating Viral YouTube Videos Into Sales

Nov 28, 2011

∙ Paid

Want to go viral? Forget traditional PR in favor of a social media-savvy firm (or some creative college students) that can create an irreverent video hit that translates into sales.

The Company: Orabrush, a Provo, Utah, company that makes a tongue cleaner designed to eliminate bad breath

The Goal: Boost online sales

The Execution: In 2009, nearly a decade …