Translating Viral YouTube Videos Into Sales
Want to go viral? Forget traditional PR in favor of a social media-savvy firm (or some creative college students) that can create an irreverent video hit that translates into sales.
The Company: Orabrush, a Provo, Utah, company that makes a tongue cleaner designed to eliminate bad breath
The Goal: Boost online sales
The Execution: In 2009, nearly a decade …