ScrewDownCrown

ScrewDownCrown

AP's Royal Oak in the Age of Mechanical Reproduction

Walter Benjamin, Richard Dawkins, and an AP you likely can't wear like an AP

kingflum's avatar
kingflum
May 07, 2026
∙ Paid

I recently made a shockingly poor prediction about Swatch’s next big collaboration. This week, Swatch dropped two new teaser cards:

Swatch Ads for Royal Pop

Now, I don’t think anyone is disputing that this is clearly derived from the Royal Oak:

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