SDC Weekly 85; Watch Brands Can Learn from OnlyFans; Watchmaker's Four; The Great Diminishment; The Perception-Reality Gap in Watchmaking - Brand Advice
Alto Watches, The 1916 Company Update, Richemont Update, A Tale of Two Reversos, Bezel’s AI Generated Report, Comparison vs Gratitude and more.
🚨 Welcome back to SDC Weekly!
Estimated reading time: 30 mins1, hopefully!
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Tell me, who in their right mind is spending €150,000 on a platinum Louis Vuitton Tambour with rainbow gems? Objectively, it doesn’t look bad, but just like the low-end version in steel, they have priced it in a bracket which makes no sense. Also, ‘rainbow’ is kinda outdated now, is it not? Still, the pricing will devalue the brand, when instead they ought to have priced aggressively to win the ‘value proposition’ award among consumers, and then hike it later when everyone’s on board. That said, I’m told just under 10% of the ‘watch clients’ are ‘new to the LV brand’ which means the other 90% are just long-time LV simps who will buy any garbage they are fed - and in that context, I guess they might as well milk them dry.
Pro tip: Don’t be an LV simp.
Apologies, I didn’t mean to dive straight in without any preamble … but in return, I’ll spare you the introductory drivel. Onward!
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The 1916 Company Update
This weekend, Miss Tweed published a piece about The 1916 Company (formerly WatchBox) supposedly hunting for another watch brand to add to their portfolio. The article is packed with “industry sources say” rumours, but we might as well explore it.