I have written about the idea of "buying what you like" being poor advice for watch buyers... in short, the premise that you already know what you like, is a fallacy, because for most people, this is continuously changing due to external influences. The more appropriate advice therefore, is to educate yourself deeply on the subject, in order to ensure you can clearly articulate what you like, and therefore be sure you do indeed like that thing - only then can you be sure you will be buying what you like.
Earlier in my collecting journey I did often buy what I liked, often without having seen in the metal, and found that many of these pieces tended to not “stick” in that I outgrew them or they seemed dated relatively soon whereas the pieces I added after more extensive research and a bit of patience have been ones that I have grown into and appreciated more and more the longer I wore them and compared to other watches in the same general category. So yes, IMHO this is good advice!
Earlier in my collecting journey I did often buy what I liked, often without having seen in the metal, and found that many of these pieces tended to not “stick” in that I outgrew them or they seemed dated relatively soon whereas the pieces I added after more extensive research and a bit of patience have been ones that I have grown into and appreciated more and more the longer I wore them and compared to other watches in the same general category. So yes, IMHO this is good advice!