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“The spotlight effect basically says nobody is looking at you - so don’t worry. The irony of this in the watch community is astounding. Hype is fuelled by this - where some people are paying multiples above retail only to be seen to own something, when in reality nobody even cares!”

*Minor correction: No one cares unless you’re in a room with people all reeling from spotlight effect

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😂 touché, I guess.

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