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Married to the Hobby
"I married someone who owned three watches. Today, I've genuinely lost count." A somewhat-relatable fictional tale exploring what it's like being…
Aug 22
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kingflum
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Married to the Hobby
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Bloomberg's Take on Watches in Music
Bloomberg analysed decades of hip-hop lyrics to track luxury watch mentions. Their findings on Rolex's decline and AP's rise are interesting, but I…
Aug 15
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kingflum
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Bloomberg's Take on Watches in Music
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The Neuroscience Behind "Swiss Made"
Ever wonder why a Rolex feels better than a Seiko, even when the Seiko keeps better time? Neuroscience has the answer. Brain imaging studies reveal how…
Aug 8
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kingflum
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The Neuroscience Behind "Swiss Made"
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July 2025
Watch Enthusiasts Deserve Better
The case for a consumer-focused luxury watch experience - designed entirely for collectors; not media, not dealers. Multi-thousand attendees. Premium…
Jul 25
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kingflum
49
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Watch Enthusiasts Deserve Better
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The Daily Wind
A weird discussion about ticking sounds, winding rituals, and authenticity
Jul 18
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kingflum
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The Daily Wind
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36
Morgan Stanley's Q2 2025 Swiss Watch Market Report
Analysis of Key Trends, Challenges, and Opportunities for Watch Brands and Watch Collectors from Q2 2025
Jul 10
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kingflum
29
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Morgan Stanley's Q2 2025 Swiss Watch Market Report
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June 2025
A Personal Update
Nothing to do with watches
Jun 25
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kingflum
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A Personal Update
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The Rolex Story as told by Acquired
How did an orphaned German immigrant transform obsolete mechanical watches into a $100B+ empire? From the first waterproof Oyster to James Bond's…
Jun 13
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kingflum
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The Rolex Story as told by Acquired
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4
12 Delusions
Ever convinced yourself your watch collection is "curated and focused"? Or that your next piece will be your "last watch"? Here we psychology behind…
Jun 7
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kingflum
31
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12 Delusions
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51
May 2025
MB&F Responds
Plot twist: MB&F actually reached out after our SP One critique! Turns out their strategy is more nuanced than "chasing volume" - they're creating…
May 23
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kingflum
32
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MB&F Responds
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28
MB&F's Identity Crisis
MB&F's new SP One skeleton watch might look 'normal' - and that's exactly the problem. After 20 years of creating whacky things, Max Büsser's latest…
May 22
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kingflum
29
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MB&F's Identity Crisis
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30
The Illusion of Time
The mechanical watch on your wrist is measuring something that might not actually exist. Today we discuss why both Einstein and Aristotle would've made…
May 16
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kingflum
17
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The Illusion of Time
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