Subscribe
Sign in
Home
Notes
SDC Weekly
Archive
Newsletters
Leaderboard
About
Latest
Top
Discussions
Watch Collecting in the Anti-Social Century
Why watch collecting might still be one of the few antidotes to isolation in the anti-social century. On Derek Thompson, Nick Epley, and the dead space.
13 hrs ago
•
kingflum
22
10
2
Royal Pop, Two Possibilities
Imagine you're in November 2027 and Royal Pop either saved or ruined Audemars Piguet. Two stories, plus some maths, trademark logic, and research.
May 14
•
kingflum
41
36
1
20 Lots from the Geneva Auctions, Spring 2026
Hong Kong just banked an all-time Asian watch auction record. Now Geneva's four houses bring their catalogues, and we review 20 interesting watches.
May 8
•
kingflum
41
10
2
AP's Royal Oak in the Age of Mechanical Reproduction
AP appear to have done the cleanest possible deal - keep the silhouette but avoid the wrist. Hypothetically, a Royal Oak pocketwatch will protect the…
May 7
•
kingflum
44
53
2
Wrist Laundromats
From Hezbollah to Hushpuppi to 1MDB, luxury watches keep showing up in major money laundering cases. Let's talk about watches and moving dirty money…
May 1
•
kingflum
54
32
1
April 2026
Self deception and Survival Instincts
Robert Trivers argued we lie to ourselves so we can better lie to others. Applied to watch collecting, the idea is disturbing - but rather liberating…
Apr 22
•
kingflum
42
53
2
Oystersteel, Cerachrom, Everose… why Grand Feu?
The Daytona 126502 is beautiful and inventive - but technically it is not Grand Feu enamel. So why did Rolex, for once, borrow a word instead of…
Apr 16
•
kingflum
57
41
1
Saturation Problems
Your phone has been lighting up all week. By this weekend, most of those launches will be forgotten. A look at why launch strategies are broken for low…
Apr 15
•
kingflum
38
25
3
Cleguer's Innate Escapement Explained
A 35-year-old Breton watchmaker recently matched Rolex's most advanced escapement using 19th-century materials. Five years, 20 prototypes, one CHF…
Apr 10
•
kingflum
30
16
1
Prediction season
Here are five questions to approach Rolex predictions differently, along with my own predictions for Rolex releases at Watches & Wonders 2026.
Apr 8
•
kingflum
42
20
1
What Your WhatsApp Group is Doing to Your Opinions
More than just being a place to share opinions, your WhatsApp group is in fact, manufacturing enthusiasm. Cass Sunstein's research on group polarisation…
Apr 3
•
kingflum
46
49
3
March 2026
WatchPro on Conglomerates and Indies
Armando Zuccali's Veblen 2.0 idea is full of holes. Good macro analysis, dodgy framework, and a case study that contradicts its own thesis. Classic SDC…
Mar 31
•
kingflum
49
20
1
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
