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Perfect Replicas & Status Games
Convicted wine fraudster Rudy Kurniawan proved that $10,000 bottles could be recreated for $100. Now he's thriving as an "outlaw celebrity." His story…
Nov 17
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kingflum
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Luxoplasmosis
Brands congratulate themselves on being "data-driven" but optimise for tech companies' revenue models. The luxury industry has caught luxoplasmosis... a…
Nov 7
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kingflum
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The Tolerance Bottle
Everyone carries an invisible tolerance bottle. Some days it's full, other days you're running on empty. Learn why the same situation makes you laugh…
Nov 1
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kingflum
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October 2025
The Attention Economy and Experiential Luxury
How the shift from luxury goods to experiential luxury could impact watch collecting, and why brands that master events, CRM, and community building…
Oct 24
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kingflum
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The Hand-Finishing Fairy Tale
Sharp inner angles have long been considered "proof" of hand finishing in watches. Turns out, CNC machines can produce them too. Using production…
Oct 18
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kingflum
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Rolex's New Calendar Patent
I spent a couple of hours digging into Rolex's latest patent filing (EP4632499A1, published 15 Oct 2025). They've designed an instant-jump calendar…
Oct 16
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kingflum
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Morgan Stanley's Q3 2025 Swiss Watch Market Report
Analysis of Key Trends, Challenges, and Opportunities for Watch Brands and Watch Collectors from Q3 2025
Oct 10
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kingflum
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The Deloitte Swiss Watch Industry Study 2025
How 39% tariffs affect the US market, China collapses and India and Mexico boom, Gen Z and women reshape demand, pre-owned goes mainstream, and more.
Oct 8
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Moral Superiority Complex in Watch Collecting
Ever notice collectors who never shut up about how they appreciate watches for "the right reasons"? Psychology has a name for this behaviour, and it…
Oct 4
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September 2025
What Is Good Taste in Watches?
What separates good taste from basic preference in watch collecting? Beyond Bourdieu's class theory, there is a complex world of cultural translation…
Sep 26
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On Unpolished's 47 Rules for Watch Collecting
Some Thoughts from the Peanut Gallery
Sep 25
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kingflum
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Beyond Binary Thinking
Stop thinking in absolutes about watch brands. This discussion is about assigning probability percentages to specific manufacturing claims, rather than…
Sep 19
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kingflum
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