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The Anti-Rolex, Rolex
After a 4-year obsession, a collector finally got his Titanium Yacht-Master. His verdict is that it's the most anti-Rolex Rolex ever made. With its…
May 1
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kingflum
15
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The Anti-Rolex, Rolex
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April 2025
Watchmakers' Ghosts
What if you could talk with Abraham-Louis Breguet or George Daniels? AI might soon resurrect legendary watchmakers, preserving lost knowledge and…
Apr 25
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kingflum
19
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Watchmakers' Ghosts
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Morgan Stanley's Q1 2025 Swiss Watch Market Report
Analysis of Key Trends, Challenges, and Opportunities for Watch Brands and Watch Collectors from Q1 2025
Apr 19
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kingflum
29
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Morgan Stanley's Q1 2025 Swiss Watch Market Report
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18
Romain Gauthier’s C6
After a decade of collecting, few watches break through my jadedness. The Romain Gauthier C6, however, managed exactly that. From its openworked dial to…
Apr 12
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kingflum
30
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Romain Gauthier’s C6
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Trump's Tariffs
Trump's 31% tariff on Swiss goods has sent the watch industry reeling. From currency effects to direct-to-consumer advantages, explore how this trade…
Apr 5
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kingflum
31
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Trump's Tariffs
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Social Status & Watch Collecting - Part 2
Status goes beyond what you own, and includes what opinions you can afford to hold. Explore how beliefs function as luxury goods in watch collecting…
Apr 2
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kingflum
21
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Social Status & Watch Collecting - Part 2
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March 2025
Social Status & Watch Collecting - Part 1
Looking past the craftsmanship and heritage, watch collecting is driven by ancient status games wired into our brains. SDC discusses the evolutionary…
Mar 14
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kingflum
27
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Social Status & Watch Collecting - Part 1
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20
The Map is Not The Territory
Why does your dad's watch feel different from others, even when they tell the same time? Like the colour purple (which doesn't physically exist), the…
Mar 7
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kingflum
22
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The Map is Not The Territory
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February 2025
The Great Pivot
The luxury landscape is transforming as brands like Patek Philippe and Ferrari post record profits while alienating traditional enthusiasts - What's…
Feb 28
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kingflum
40
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The Great Pivot
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29
Fear and Loathing in the Watch World (2)
A Gonzo Tale of Luxury Watches and Lies. Part 2: The Auction House Apocalypse
Feb 21
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kingflum
25
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Fear and Loathing in the Watch World (2)
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24
Fear and Loathing in the Watch World (1)
A Gonzo Tale of Luxury Watches and Lies. Part 1: The Secret Workshop and the Swiss Conspiracy
Feb 14
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kingflum
37
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Fear and Loathing in the Watch World (1)
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42
Random watch collecting thoughts...
Whether you're new to watch collecting or a seasoned enthusiast, here are some thoughts about approaching watch collecting with authenticity and…
Feb 7
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kingflum
31
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Random watch collecting thoughts...
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