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Morgan Stanley/LuxeConsult - Ninth Annual Swiss Watcher 2025/2026
The Swiss watch industry halved its output but grew revenue. SDC breaks down who's winning, who's bleeding, and what it means for collectors. Full data…
Feb 19
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kingflum
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What Your Watch Is Actually Worth
I asked some watch dealers to open their books. The margins are thinner than you think, the costs are harsh, and the maths will change how you buy and…
Feb 13
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kingflum
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3
Made up rules
A graduate student solved two "impossible" maths problems because nobody told him they were impossible. Most of the rules we follow work the same way.
Feb 11
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kingflum
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20
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Why Watch Collectors Talk Past Each Other
Someone posts a Cartier Santos. 30 comments later, three separate debates are happening. None are actually disagreements. Here's why that keeps…
Feb 6
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kingflum
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34
3
The Art of Divergence - Greubel and Forsey Split
Founder Stephen Forsey says he was "terminated" by Greubel Forsey's board. After 25 years, what went wrong? The facts, the rumours, and what it means…
Feb 3
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kingflum
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January 2026
Two Simple Tricks That Will Make You A Better Watch Collector
Undecided? Two research-backed strategies can help - bracket your choices broadly to spot patterns you're missing, then use a coin flip as a catalyst to…
Jan 30
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kingflum
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Morgan Stanley's Q4 2025 Swiss Watch Market Report
Analysis of Key Trends, Challenges, and Opportunities for Watch Brands and Watch Collectors from Q4 2025
Jan 23
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kingflum
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45
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Ming's Radical Watchmaking Playbook
Ming's leadership pulls back the curtain on how they're building an independent brand; from 3D-printed titanium bracelets to project financing that lets…
Jan 20
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kingflum
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25
2
The Cost of Truth in Watch Media
Two essays about watch media's funding crisis prompted my annual rant. Adams wants brands to fund independent journalism. Remontoir wants collectors to…
Jan 16
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kingflum
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UBS Global Wealth Report - Luxury Watch Edition
The UBS Global Wealth Report explains why everything feels so expensive. 52 million 'everyday millionaires' got rich from property, not income - they're…
Jan 14
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kingflum
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24
3
Philosophy of Burning Money
What if the entire point of luxury isn't to be smart or safe, but to be a little bit naughty? A deep dive into transgression theory, French philosopher…
Jan 9
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kingflum
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21
1
Enough is a Choice
Starting 2026 with some hard truths - even family time can drain your tolerance bottle. A New Year's reflection on the concept of 'enough' - why…
Jan 1
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kingflum
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