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May 2025

MB&F Responds
Plot twist: MB&F actually reached out after our SP One critique! Turns out their strategy is more nuanced than "chasing volume" - they're creating…
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kingflum
28
MB&F's Identity Crisis
MB&F's new SP One skeleton watch might look 'normal' - and that's exactly the problem. After 20 years of creating whacky things, Max Büsser's latest…
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kingflum
30
The Illusion of Time
The mechanical watch on your wrist is measuring something that might not actually exist. Today we discuss why both Einstein and Aristotle would've made…
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kingflum
16
Finding 'Enough'
"The most valuable thing a watch can give you is far better than status or investment return – it is a simple reminder to appreciate the time you have…
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kingflum
32
The Anti-Rolex, Rolex
After a 4-year obsession, a collector finally got his Titanium Yacht-Master. His verdict is that it's the most anti-Rolex Rolex ever made. With its…
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kingflum
26

April 2025

Watchmakers' Ghosts
What if you could talk with Abraham-Louis Breguet or George Daniels? AI might soon resurrect legendary watchmakers, preserving lost knowledge and…
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kingflum
18
Morgan Stanley's Q1 2025 Swiss Watch Market Report
Analysis of Key Trends, Challenges, and Opportunities for Watch Brands and Watch Collectors from Q1 2025
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kingflum
19
Romain Gauthier’s C6
After a decade of collecting, few watches break through my jadedness. The Romain Gauthier C6, however, managed exactly that. From its openworked dial to…
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kingflum
57
Trump's Tariffs
Trump's 31% tariff on Swiss goods has sent the watch industry reeling. From currency effects to direct-to-consumer advantages, explore how this trade…
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kingflum
27
Social Status & Watch Collecting - Part 2
Status goes beyond what you own, and includes what opinions you can afford to hold. Explore how beliefs function as luxury goods in watch collecting…
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kingflum
9
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