Moral Superiority Complex in Watch Collecting

Ever notice collectors who never shut up about how they appreciate watches for "the right reasons"? Psychology has a name for this behaviour, and it…

Oct 4 • 

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September 2025

What Is Good Taste in Watches?

What separates good taste from basic preference in watch collecting? Beyond Bourdieu's class theory, there is a complex world of cultural translation…

Sep 26 • 

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On Unpolished's 47 Rules for Watch Collecting

Some Thoughts from the Peanut Gallery

Sep 25 • 

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Beyond Binary Thinking

Stop thinking in absolutes about watch brands. This discussion is about assigning probability percentages to specific manufacturing claims, rather than…

Sep 19 • 

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Vacheron Constantin's New Clock

Vacheron Constantin recently unveiled La Quête du Temps; an astronomical clock with a bronze Astronomer that tells time through choreographed gestures…

Sep 18 • 

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In Defence of Shitters

Studio Underd0g's recent video sparked a realisation, that the most interesting watch collections embrace contrast. Affordable 'shitters' may not be…

Sep 12 • 

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Behind the Scenes at La Fabrique du Temps

Went behind the scenes at La Fabrique du Temps and discovered jacquemart automaton development. Michel Navas & Enrico Barbasini are solving engineering…

Sep 6 • 

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August 2025

The Invisible Prison

"The best way to keep a prisoner from escaping is to make sure he never knows he's in prison." - Dostoevsky. Is watch collecting an elegant prison or a…

Aug 29 • 

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Married to the Hobby

"I married someone who owned three watches. Today, I've genuinely lost count." A somewhat-relatable fictional tale exploring what it's like being…

Aug 22 • 

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Bloomberg's Take on Watches in Music

Bloomberg analysed decades of hip-hop lyrics to track luxury watch mentions. Their findings on Rolex's decline and AP's rise are interesting, but I…

Aug 15 • 

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The Neuroscience Behind "Swiss Made"

Ever wonder why a Rolex feels better than a Seiko, even when the Seiko keeps better time? Neuroscience has the answer. Brain imaging studies reveal how…

Aug 8 • 

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July 2025

Watch Enthusiasts Deserve Better

The case for a consumer-focused luxury watch experience - designed entirely for collectors; not media, not dealers. Multi-thousand attendees. Premium…

Jul 25 • 

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