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Your Brain Is a Defence Lawyer
You've seen the Rolex vs Omega threads. Hundreds of replies, zero minds changed. Turns out your brain works like a defence lawyer; it constructs…
17 hrs ago
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kingflum
18
17
2
Loot Boxes, Long Degeneracy, and the Watch World's Gambling Problem
Luxury Bazaar and Courtyard.io just launched $10,000 mystery watch packs. We ran the maths, checked the valuations, and found Long Degeneracy lurking…
Mar 6
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kingflum
27
25
1
You Can Now Bet on Whether Rolex Will Release a Coke GMT
You can now bet on whether Rolex releases a Coke GMT. We discuss what's going on, who benefits, and what the watch community should be worried about.
Mar 4
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kingflum
29
23
1
February 2026
How Scarcity Creates Desire
What do an 18th-century Prussian king's potatoes and a Rolex Daytona have in common? This is about the psychology of manufactured scarcity.
Feb 25
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kingflum
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46
1
Morgan Stanley/LuxeConsult - Ninth Annual Swiss Watcher 2025/2026
The Swiss watch industry halved its output but grew revenue. SDC breaks down who's winning, who's bleeding, and what it means for collectors. Full data…
Feb 24
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kingflum
28
18
1
What Your Watch Is Actually Worth
I asked some watch dealers to open their books. The margins are thinner than you think, the costs are harsh, and the maths will change how you buy and…
Feb 13
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kingflum
68
39
3
Made up rules
A graduate student solved two "impossible" maths problems because nobody told him they were impossible. Most of the rules we follow work the same way.
Feb 11
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kingflum
35
20
1
Why Watch Collectors Talk Past Each Other
Someone posts a Cartier Santos. 30 comments later, three separate debates are happening. None are actually disagreements. Here's why that keeps…
Feb 6
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kingflum
29
34
3
The Art of Divergence - Greubel and Forsey Split
Founder Stephen Forsey says he was "terminated" by Greubel Forsey's board. After 25 years, what went wrong? The facts, the rumours, and what it means…
Feb 3
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kingflum
46
28
1
January 2026
Two Simple Tricks That Will Make You A Better Watch Collector
Undecided? Two research-backed strategies can help - bracket your choices broadly to spot patterns you're missing, then use a coin flip as a catalyst to…
Jan 30
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kingflum
34
30
2
Morgan Stanley's Q4 2025 Swiss Watch Market Report
Analysis of Key Trends, Challenges, and Opportunities for Watch Brands and Watch Collectors from Q4 2025
Jan 23
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kingflum
31
45
3
Ming's Radical Watchmaking Playbook
Ming's leadership pulls back the curtain on how they're building an independent brand; from 3D-printed titanium bracelets to project financing that lets…
Jan 20
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kingflum
29
25
2
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