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Richemont is Cartier, Cartier is Richemont. Everything Else Is a Hobby.
I got a copy of Morgan Stanley's Richemont report which contains over 60 pages of brand-by-brand numbers that tell an interesting story...
Jul 3
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kingflum
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24
4
June 2026
Intro to ScrewDownCrown
A 'start here' guide to SDC's growing maze of topics
Jun 30
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kingflum
33
16
2
What you pay for when you buy a watch
Price is a bet on a story you can't question; Why the Laureato's steak is invisible and Naoya Hida's sizzle is not; What's really holding up F.P…
Jun 25
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kingflum
39
38
1
Trophies You Didn’t Earn
A conversation with explorer David Concannon... on watches that work for a living, the bootleg Explorers Club Flag, and sitting alone with Apollo rocket…
Jun 19
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kingflum
50
23
5
Unpacking MB&F’s HM12
Complexity as theatre, succession planning, and the genius of a $384,000 action figure.
Jun 16
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kingflum
37
17
2
Where did the time go?
You spend so much time on watches and remember almost none of it. This is about how the decades disappear, what your brain keeps, and why watches can…
Jun 12
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kingflum
38
21
1
Thinking, Fast and Slow... Again.
Turns out your gut might be smarter than a spreadsheet. A new study suggests good collectors don't out-think their instincts, they just build better…
Jun 5
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kingflum
36
18
1
May 2026
Invisible Forces Shaping the Watch Market
Q1 seems stable, auctions are breaking records, and gold is flying. But what is going on beneath all that noise? What has the consensus not priced in?
May 28
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kingflum
40
22
2
Why most of your watches are technically jewellery
If your Rolex had no movement, would it still be a Rolex? A reply to The Lost Spring Bar on dummy watches, jewellery, and what defines a watch.
May 24
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kingflum
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50
1
Watch Collecting in the Anti-Social Century
Why watch collecting might still be one of the few antidotes to isolation in the anti-social century. On Derek Thompson, Nick Epley, and the dead space.
May 22
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kingflum
47
26
2
Royal Pop, Two Possibilities
Imagine you're in November 2027 and Royal Pop either saved or ruined Audemars Piguet. Two stories, plus some maths, trademark logic, and research.
May 14
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kingflum
45
36
1
20 Lots from the Geneva Auctions, Spring 2026
Hong Kong just banked an all-time Asian watch auction record. Now Geneva's four houses bring their catalogues, and we review 20 interesting watches.
May 8
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kingflum
41
10
2
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