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Watch Collecting Etiquette: Part 1
We spend a lot of time discussing what to buy but almost no time discussing how to behave. This post covers watch collecting etiquette, which tends to…
14 hrs ago
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kingflum
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Louis Vuitton’s New Watch and A Story You Have Never Heard
When a beat-up watch appeared at an Italian auction house, it led to a detective story spanning Swiss smugglers, anarchist editors, and Gianni Agnelli's…
Dec 6
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kingflum
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Breguet Expérimentale 1 Explained
Breguet has reinvented the mechanical watch. We translate the complex physics of the Expérimentale 1 into plain English. Discover how magnetic…
Dec 3
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kingflum
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November 2025
Confessions of a watch modder
A collector asks about modifying three watches - from a transformed Telda to a modified AP Grand Sonnerie. This essay discusses authenticity…
Nov 28
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kingflum
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Inside Frédérique Constant
Frédérique Constant's CEO gave a remarkably candid interview about the economics of accessible Swiss watchmaking. Manufacture pieces account for just 7…
Nov 26
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kingflum
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Perfect Replicas & Status Games
Convicted wine fraudster Rudy Kurniawan proved that $10,000 bottles could be recreated for $100. Now he's thriving as an "outlaw celebrity." His story…
Nov 17
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kingflum
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Luxoplasmosis
Brands congratulate themselves on being "data-driven" but optimise for tech companies' revenue models. The luxury industry has caught luxoplasmosis... a…
Nov 7
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kingflum
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The Tolerance Bottle
Everyone carries an invisible tolerance bottle. Some days it's full, other days you're running on empty. Learn why the same situation makes you laugh…
Nov 1
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kingflum
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October 2025
The Attention Economy and Experiential Luxury
How the shift from luxury goods to experiential luxury could impact watch collecting, and why brands that master events, CRM, and community building…
Oct 24
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kingflum
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The Hand-Finishing Fairy Tale
Sharp inner angles have long been considered "proof" of hand finishing in watches. Turns out, CNC machines can produce them too. Using production…
Oct 18
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kingflum
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Rolex's New Calendar Patent
I spent a couple of hours digging into Rolex's latest patent filing (EP4632499A1, published 15 Oct 2025). They've designed an instant-jump calendar…
Oct 16
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kingflum
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Morgan Stanley's Q3 2025 Swiss Watch Market Report
Analysis of Key Trends, Challenges, and Opportunities for Watch Brands and Watch Collectors from Q3 2025
Oct 10
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kingflum
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