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What Your WhatsApp Group is Doing to Your Opinions
More than just being a place to share opinions, your WhatsApp group is in fact, manufacturing enthusiasm. Cass Sunstein's research on group polarisation…
Apr 3
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kingflum
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March 2026
WatchPro on Conglomerates and Indies
Armando Zuccali's Veblen 2.0 idea is full of holes. Good macro analysis, dodgy framework, and a case study that contradicts its own thesis. Classic SDC…
Mar 31
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kingflum
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20
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The Review I Said I'd Never Write
I don't like doing reviews because most are spec sheets riddled with adjectives. But after a couple of months with the Rolex titanium Yacht-Master, here…
Mar 25
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kingflum
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The Art of Spending Money - Book Summary
Morgan Housel's new book is really about why we buy things we don't need. As watch collectors, we're the target audience whether we like it or not.
Mar 19
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kingflum
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Analogue Intelligence Meets the Sinners and the Commons
Open source developers and watch collectors are driven by the same hidden motivations. A Harvard professor's framework reveals why that should worry us.
Mar 14
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kingflum
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20
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Your Brain Is a Defence Lawyer
You've seen the Rolex vs Omega threads. Hundreds of replies, zero minds changed. Turns out your brain works like a defence lawyer; it constructs…
Mar 11
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kingflum
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Loot Boxes, Long Degeneracy, and the Watch World's Gambling Problem
Luxury Bazaar and Courtyard.io just launched $10,000 mystery watch packs. We ran the maths, checked the valuations, and found Long Degeneracy lurking…
Mar 6
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kingflum
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You Can Now Bet on Whether Rolex Will Release a Coke GMT
You can now bet on whether Rolex releases a Coke GMT. We discuss what's going on, who benefits, and what the watch community should be worried about.
Mar 4
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kingflum
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February 2026
How Scarcity Creates Desire
What do an 18th-century Prussian king's potatoes and a Rolex Daytona have in common? This is about the psychology of manufactured scarcity.
Feb 25
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kingflum
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Morgan Stanley/LuxeConsult - Ninth Annual Swiss Watcher 2025/2026
The Swiss watch industry halved its output but grew revenue. SDC breaks down who's winning, who's bleeding, and what it means for collectors. Full data…
Feb 24
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kingflum
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What Your Watch Is Actually Worth
I asked some watch dealers to open their books. The margins are thinner than you think, the costs are harsh, and the maths will change how you buy and…
Feb 13
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kingflum
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Made up rules
A graduate student solved two "impossible" maths problems because nobody told him they were impossible. Most of the rules we follow work the same way.
Feb 11
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kingflum
35
20
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