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Ming's Radical Watchmaking Playbook
Ming's leadership pulls back the curtain on how they're building an independent brand; from 3D-printed titanium bracelets to project financing that lets…
49 mins ago
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kingflum
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The Cost of Truth in Watch Media
Two essays about watch media's funding crisis prompted my annual rant. Adams wants brands to fund independent journalism. Remontoir wants collectors to…
Jan 16
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kingflum
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UBS Global Wealth Report - Luxury Watch Edition
The UBS Global Wealth Report explains why everything feels so expensive. 52 million 'everyday millionaires' got rich from property, not income - they're…
Jan 14
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kingflum
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24
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Philosophy of Burning Money
What if the entire point of luxury isn't to be smart or safe, but to be a little bit naughty? A deep dive into transgression theory, French philosopher…
Jan 9
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kingflum
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Enough is a Choice
Starting 2026 with some hard truths - even family time can drain your tolerance bottle. A New Year's reflection on the concept of 'enough' - why…
Jan 1
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kingflum
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December 2025
Watch Collecting Etiquette: Part 2
We spend a lot of time discussing what to buy but almost no time discussing how to behave. This post covers watch collecting etiquette, which tends to…
Dec 28, 2025
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kingflum
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Nobody buys watches to tell time anymore...
Patek 5711 down 50%. Wine down 20%. Art auctions down 48%. Meanwhile, luxury hotel rates up 90%, Wimbledon debentures doubled, and Super Bowl suites hit…
Dec 18, 2025
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kingflum
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Simon Brette Raises Chronomètre Artisans Price Days Before Launch
Simon Brette's office informed collectors that the Chronomètre Artisans steel watch would cost 81,000 CHF, not the promised 75,000 CHF - just days…
Dec 17, 2025
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kingflum
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Watch Collecting Etiquette: Part 1
We spend a lot of time discussing what to buy but almost no time discussing how to behave. This post covers watch collecting etiquette, which tends to…
Dec 13, 2025
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kingflum
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Louis Vuitton’s New Watch and A Story You Have Never Heard
When a beat-up watch appeared at an Italian auction house, it led to a detective story spanning Swiss smugglers, anarchist editors, and Gianni Agnelli's…
Dec 6, 2025
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kingflum
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Breguet Expérimentale 1 Explained
Breguet has reinvented the mechanical watch. We translate the complex physics of the Expérimentale 1 into plain English. Discover how magnetic…
Dec 3, 2025
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kingflum
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November 2025
Confessions of a watch modder
A collector asks about modifying three watches - from a transformed Telda to a modified AP Grand Sonnerie. This essay discusses authenticity…
Nov 28, 2025
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kingflum
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