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Morgan Stanley's Q2 2025 Swiss Watch Market Report

Analysis of Key Trends, Challenges, and Opportunities for Watch Brands and Watch Collectors from Q2 2025
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SDC Weekly 103; Numbers: Parmigiani’s Production Economics; American Watchmaking; New Auctions: Marteau & Co
Watches of Switzerland Reports Record Revenue, I Tried To Make Something In America, A Guide to Constant-Force Remontoir d’Égalité, Inside Akrivia’s…
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kingflum
36
SDC Weekly 102; Deep Dive on the Parmigiani Deal that Never Was; Gambling Addiction vs Watch Collecting
AP Making Padel Rackets, Sotheby's Does Watch Servicing, Defying the Laws of Physics, and more.
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kingflum
21
SDC Weekly 101; Watches I Didn’t Buy; LVMH Can’t Get What It Wants; The Art of the Shill
Swiss watch exports tank: US -25.3%, China -17.4%, even Japan & UK double-digit down. Arnault's approaches rejected. Plus: influencer corruption exposé…
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30
SDC Weekly 100; Thank you
The Death and Rebirth of Watch Media; 50 Ideas; Quantum Clocks Break Physics; Flow State
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48
SDC Weekly 99; 🚨 Exclusive Kollokium Projekt 01 Variant “F” reveal; Urban Jürgensen Relaunch; Subscription Revolution
Pragnell Expansion, Passive Dominance in Investing, Rolex Roulette
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40
SDC Weekly 98: Storytelling; Expectations Debt; Cathedrals as Time Keepers
Rolex crushes 'Laulex' trademark challenge while Patek fumbles PP defence. Les Ambassadeurs goes discount mode, plus why we're all paying "expectations…
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33
SDC Weekly 97; Indies and Succession Planning; Lange’s Bundling Lies; Rolex’s New Crown Patent; Lessons from Leaders
How a Lange customer with 43 watches still got abused by bundling lies. What happens to indie brands when founders die? Rolex patents crown innovation…
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45
SDC Weekly 96; Berneron Innovates; Lange’s Misleading Marketing; Apple Watch and Luxury Innovation
SDC Weekly 96 exposes Lange's misleading minute repeater marketing, examines Berneron's practical annual calendar innovations, analyses Apple Watch's…
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22
The Illusion of Time
The mechanical watch on your wrist is measuring something that might not actually exist. Today we discuss why both Einstein and Aristotle would've made…
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16
Finding 'Enough'
"The most valuable thing a watch can give you is far better than status or investment return – it is a simple reminder to appreciate the time you have…
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32
The Anti-Rolex, Rolex
After a 4-year obsession, a collector finally got his Titanium Yacht-Master. His verdict is that it's the most anti-Rolex Rolex ever made. With its…
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26
Watchmakers' Ghosts
What if you could talk with Abraham-Louis Breguet or George Daniels? AI might soon resurrect legendary watchmakers, preserving lost knowledge and…
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18
Morgan Stanley's Q1 2025 Swiss Watch Market Report
Analysis of Key Trends, Challenges, and Opportunities for Watch Brands and Watch Collectors from Q1 2025
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kingflum
19
Romain Gauthier’s C6
After a decade of collecting, few watches break through my jadedness. The Romain Gauthier C6, however, managed exactly that. From its openworked dial to…
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57
Trump's Tariffs
Trump's 31% tariff on Swiss goods has sent the watch industry reeling. From currency effects to direct-to-consumer advantages, explore how this trade…
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27
Newsletters
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SDC Weekly
SDC Weekly is a newsletter containing my thoughts on the world of watches, and any other interesting material I’ve consumed since the last edition. It will likely cover a wide range of subjects in addition to watches including, but not limited to technology, nature, geopolitics, energy economics, parenting and history.
Top posts
Ben Clymer, Hodinkee, and The Chairman Who Wasn't There
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55
Swiss Made or Swiss Charade?
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12
A Personal Update
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WoSG Results Reveal Hodinkee's £11m Price Tag
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26
Predictably Irrational (#1/3): A Watch Collector's Guide to Decision-Making
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18
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