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The Cost of Truth in Watch Media

A response to aBlogtoWatch and Remontoir on media funding, incentive structures, and why the fragmented mess we have might be the best we can do.
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SDC Weekly

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SDC Weekly 130; MoonSwatch Moat; Carriage
Why hasn't anyone copied the MoonSwatch yet? We analyse the unique "moat" Swatch built. Plus, a deep dive into "Carriage" - how distribution gatekeepers…
 • kingflum
SDC Weekly 129; The Art of the Con; LVMH’s Game of Thrones
Thomas Doyle conned an art dealer out of a Courbet painting. I map out exactly how a 'Tommy' could pull the same trick with a Paul Newman Daytona. Plus…
 • kingflum
SDC Weekly 128; Maduro, Missiles, and (Luxury Watch) Markets
The US just invaded Venezuela and captured Maduro. China ran its largest Taiwan exercises in years. Gold hit $4,500. Swiss exports are down. What…
 • kingflum
SDC Weekly 127; Rolex 2026 Prices; November Swiss Watch Market Update; “Kidults” and Watches; Living Tomorrow; What 2026 Demands
Rolex's 2026 prices push the Submariner past $10k while Swiss exports to America collapse by half. Also, are watch collectors just sophisticated…
 • kingflum
SDC Weekly 126; The FFC Double Standard; Seddiqi and Saudi Arabia
François-Paul Journe celebrated Francis Ford Coppola selling his unique FFC prototype for $10.7 million. So why do brands punish regular collectors for…
 • kingflum
SDC Weekly 125; Studio Underd0g Buys Horologium; Exclusive Ondřej Berkus Post-Auction Interview
A Berkus watch hits $137k at Phillips - exclusive interview with the maker. Studio Underd0g acquires Horologium, bringing British microbrand…
 • kingflum
SDC Weekly 124; Blancpain Grande Double Sonnerie; Rolex patents a self-correcting mechanical movement; US market update
This week we look into the US-Swiss tariff deal, Blancpain’s $1.7M Grande Sonnerie, and Rolex’s patent for a self-correcting mechanical movement. Is it…
 • kingflum
SDC Weekly 123; Dubai Watch Week 2025; Succession Planning with Max Büsser and Kari Voutilainen
Dubai Watch Week 2025 proved why it's the best watch event in the world. From AP's mind-blowing $15M exhibition to the Rolex CEO's first public…
 • kingflum
Simon Brette Raises Chronomètre Artisans Price Days Before Launch
Simon Brette's office informed collectors that the Chronomètre Artisans steel watch would cost 81,000 CHF, not the promised 75,000 CHF - just days…
 • kingflum
Watch Collecting Etiquette: Part 1
We spend a lot of time discussing what to buy but almost no time discussing how to behave. This post covers watch collecting etiquette, which tends to…
 • kingflum
Louis Vuitton’s New Watch and A Story You Have Never Heard
When a beat-up watch appeared at an Italian auction house, it led to a detective story spanning Swiss smugglers, anarchist editors, and Gianni Agnelli's…
 • kingflum
Breguet Expérimentale 1 Explained
Breguet has reinvented the mechanical watch. We translate the complex physics of the Expérimentale 1 into plain English. Discover how magnetic…
 • kingflum
Confessions of a watch modder
A collector asks about modifying three watches - from a transformed Telda to a modified AP Grand Sonnerie. This essay discusses authenticity…
 • kingflum
Inside Frédérique Constant
Frédérique Constant's CEO gave a remarkably candid interview about the economics of accessible Swiss watchmaking. Manufacture pieces account for just 7…
 • kingflum
Perfect Replicas & Status Games
Convicted wine fraudster Rudy Kurniawan proved that $10,000 bottles could be recreated for $100. Now he's thriving as an "outlaw celebrity." His story…
 • kingflum
Newsletters
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SDC Weekly
SDC Weekly is a newsletter containing my thoughts on the world of watches, and any other interesting material I’ve consumed since the last edition. It will likely cover a wide range of subjects in addition to watches including, but not limited to technology, nature, geopolitics, energy economics, parenting and history.
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