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Watch Collecting Etiquette: Part 2

SDC Weekly 127; Rolex 2026 Prices; November Swiss Watch Market Update; “Kidults” and Watches; Living Tomorrow; What 2026 Demands

Nobody buys watches to tell time anymore...

Simon Brette Raises Chronomètre Artisans Price Days Before Launch

SDC Weekly 126; The FFC Double Standard; Seddiqi and Saudi Arabia

Watch Collecting Etiquette: Part 1

SDC Weekly 125; Studio Underd0g Buys Horologium; Exclusive Ondřej Berkus Post-Auction Interview

Louis Vuitton’s New Watch and A Story You Have Never Heard

Breguet Expérimentale 1 Explained

SDC Weekly 124; Blancpain Grande Double Sonnerie; Rolex patents a self-correcting mechanical movement; US market update

Confessions of a watch modder

Inside Frédérique Constant

SDC Weekly 123; Dubai Watch Week 2025; Succession Planning with Max Büsser and Kari Voutilainen

Perfect Replicas & Status Games

SDC Weekly 122; LVMH buys minority stake in La Joux-Perret; Social status games over time

SDC Weekly 121; Revisiting escapements with Lederer; Universal Genève playing the long game

Luxoplasmosis

SDC Weekly 120; Wealth migration and the watch market; Breguet’s evolution

The Tolerance Bottle

SDC Weekly 119; A 200-Year Quest to Perfect the Double-Wheel Escapement; Watches and Living Well; Laurent Ferrier & HYT CEOs Exit

The Attention Economy and Experiential Luxury

SDC Weekly 118; Gold crosses $4,000/oz - what does this mean for watches? Is China’s luxury recovery real?

The Hand-Finishing Fairy Tale

Rolex's New Calendar Patent

SDC Weekly 117; The Rolex Legacy Book Review; Rory Sutherland's insights applied to watch collecting

Morgan Stanley's Q3 2025 Swiss Watch Market Report

The Deloitte Swiss Watch Industry Study 2025

SDC Weekly 116; Louis Vuitton’s Monterey; Audemars Piguet's RD#5; American Watchmaking Directory

Moral Superiority Complex in Watch Collecting

SDC Weekly 115; Greubel Forsey, Oscillon, and Hand Made; Audemars Piguet, Between the Lines; Christopher Ward in SoHo

What Is Good Taste in Watches?

On Unpolished's 47 Rules for Watch Collecting

SDC Weekly 114; Watch Habits; AP’s CEO Drama; Bennahmias buying DB?

Beyond Binary Thinking

Vacheron Constantin's New Clock

SDC Weekly 113; Watch 1505 Mystery; Monks’ Role in Time

In Defence of Shitters

SDC Weekly 112; Berneron Update; Naissance d’une Montre 3; "Why Do It?" - Nike’s New Campaign; Supercars and the Quartz Crisis

Behind the Scenes at La Fabrique du Temps

SDC Weekly 111; Pay-to-Play Experiences; Christopher Ward’s Simulacrum; Breitling NFL Deal

The Invisible Prison

SDC Weekly 110; MING's Monopusher; Sotheby’s Catastrophe; Consumer Influence Science

Married to the Hobby

SDC Weekly 109; Watch Insurance; What is a Straumann® Hairspring?

Bloomberg's Take on Watches in Music

SDC Weekly 108; The Ethics of Homage; Trust but Verify

The Neuroscience Behind "Swiss Made"

SDC Weekly 107; Porsche’s Watch Gamble; Chrono24 Deal Gone Wrong; Market Price Dilemmas

SDC Weekly 106.5; GPHG 2025

SDC Weekly 106; Eric Coudray; Christopher Ward Update

Watch Enthusiasts Deserve Better

SDC Weekly 105; Inside Greubel Forsey; Managing Your "Completion Compulsion"; Consumer Trends 1H 2025 Update

The Daily Wind

SDC Weekly 104; Czapek Deep Dive incl. Performance Data; The Fallacy of Finissage

Morgan Stanley's Q2 2025 Swiss Watch Market Report

SDC Weekly 103; Numbers: Parmigiani’s Production Economics; American Watchmaking; New Auctions: Marteau & Co

SDC Weekly 102; Deep Dive on the Parmigiani Deal that Never Was; Gambling Addiction vs Watch Collecting

A Personal Update

SDC Weekly 101; Watches I Didn’t Buy; LVMH Can’t Get What It Wants; The Art of the Shill

SDC Weekly 100; Thank you

The Rolex Story as told by Acquired

SDC Weekly 99; 🚨 Exclusive Kollokium Projekt 01 Variant “F” reveal; Urban Jürgensen Relaunch; Subscription Revolution

12 Delusions

SDC Weekly 98: Storytelling; Expectations Debt; Cathedrals as Time Keepers

SDC Weekly 97; Indies and Succession Planning; Lange’s Bundling Lies; Rolex’s New Crown Patent; Lessons from Leaders

MB&F Responds

MB&F's Identity Crisis

SDC Weekly 96; Berneron Innovates; Lange’s Misleading Marketing; Apple Watch and Luxury Innovation

The Illusion of Time

SDC Weekly 95; Geneva Auctions; Perezcope, Menta Watches, & Fake Dials; Bill Ackman and Bremont; What Can Vacheron Learn From Apple?

Finding "Enough"

SDC Weekly 94; Potential Tariff Workaround; Vintage Watch Renaissance, Ben Clymer Interview

The Anti-Rolex, Rolex

SDC Weekly 93; Christopher Ward’s C12 Loco; Breguet's New Souscription

Watchmakers' Ghosts

SDC Weekly 92; 2025 Consumer Trends; Where the Watch World Is Headed

Morgan Stanley's Q1 2025 Swiss Watch Market Report

SDC Weekly 91; Top 3 from Watches & Wonders 2025: Vacheron Constantin's Solaria, Grand Seiko's UFA & Rolex's Dynapulse

Romain Gauthier’s C6

Trump's Tariffs

Social Status & Watch Collecting - Part 2

SDC Weekly 90.5; Watches and Wonders 2025 Warm-Up

SDC Weekly 90; Louis Vuitton x Kari Voutilainen; Nick Hayek, Unleashed; The Hairspring Debate; US Treasury Secretary Scott Bessent’s Economic Vision & What It Means for Watches

SDC Weekly 89; Status Hierarchy; Psychology of Luxury Spending

Social Status & Watch Collecting - Part 1

SDC Weekly 88; Watch Marketing with Rory Sutherland + AI; Morgan Stanley Report Pt 2

The Map is Not The Territory

SDC Weekly 87; Axel Dumas Interview; 12 Lions Water Clock; The Four Idols

The Great Pivot

SDC Weekly 86; Morgan Stanley/LuxeConsult 2025 Report; Engraved Enamel

Fear and Loathing in the Watch World (2)

SDC Weekly 85; Watch Brands Can Learn from OnlyFans; Watchmaker's Four; The Great Diminishment; The Perception-Reality Gap in Watchmaking - Brand Advice

Fear and Loathing in the Watch World (1)

SDC Weekly 84; Aston Martin x Timex; Letting Go; Through the Looking Glass; Is Enough, Ever Enough?

Random watch collecting thoughts...

SDC Weekly 83; Lighthouses; Why You Need More Time Between Purchases; On Wonder ++

Going Beyond "If You Know You Know"

SDC Weekly 82; Psychology of Habits; All About Time Itself; On Being Weird

Deloitte Spotlight: Pre-Owned Watch Market

SDC Weekly 81; Musings on Collecting; Mathematics of Watch Insurance; On Trust and Instincts; Perspective & Value; Neuroscience & Manifestation

Ben Clymer, Hodinkee, and The Chairman Who Wasn't There

Morgan Stanley's Q4 2024 Swiss Watch Market Report

SDC Weekly 80; Making 2025 Count; The History of British Hallmarking; The Art of Waiting; Loss Aversion

Predictably Irrational (#3/3): A Watch Collector's Guide to Decision-Making

Predictably Irrational (#2/3): A Watch Collector's Guide to Decision-Making

Predictably Irrational (#1/3): A Watch Collector's Guide to Decision-Making