Sitemap - 2026 - ScrewDownCrown

SDC Weekly 156; Swatch sells gold below spot; Watch Industry Omertà and the GPHG

Morgan Stanley's Q2 2026 Swiss Watch Market Report

There Is No Fair

SDC Weekly 155; Walt Odets; Watch Signalling; Crowd Drifting

Methods of the Monopoly Man

SDC Weekly 154; How Watch Auctions Are Engineered to Make You Bid More; Four Kinds of Watch Brand

Richemont is Cartier, Cartier is Richemont. Everything Else Is a Hobby.

Intro to ScrewDownCrown

SDC Weekly 153; Dynamic Pricing; Breguet's Tourbillons & Daniel Roth; Anoma A1 Prehistoric Reveal

What you pay for when you buy a watch

SDC Weekly 152; Secondary Reinforcers; People Don’t Believe Machines

Trophies You Didn’t Earn

Unpacking MB&F’s HM12

SDC Weekly 151; The Escapement; Chanel vs Breitling; Top of the K shape at Phillips New York

Where did the time go?

SDC Weekly 150; A crazy motherfvcker; Ferrari says please don't buy it

Thinking, Fast and Slow... Again.

SDC Weekly 149; What You Lose When Your Watch Gets a Ticker; Rolex Mirrored Latour's 25-year Escape Plan (Part 2); How Collecting Habits Change

Invisible Forces Shaping the Watch Market

SDC Weekly 148; Stern's McDonald's tell; Quality won, luxury lost; the 17th-century bundling tax on your Daytona

Why most of your watches are technically jewellery

Watch Collecting in the Anti-Social Century

SDC Weekly 147; Royal Pop or Royal Flop?; Thierry Stern, again; Georges Kern, snippets

Royal Pop, Two Possibilities

SDC Weekly 146; Three quarters of nice; Moser's D2C maths; New Interview with Thierry Stern

20 Lots from the Geneva Auctions, Spring 2026

AP's Royal Oak in the Age of Mechanical Reproduction

SDC Weekly 145; Decoding Swatch's Alice in Wonderland teasers; Why 'never replicated' rarely means it

Wrist Laundromats

SDC Weekly 144; Thierry denies what Thierry is doing; Grand Feu, a week later; Audemars Piguet’s Ra Tourbillon

Self deception and Survival Instincts

SDC Weekly 143; Rolex gives us a clue; Sotheby’s has a ‘new’ way of borrowing money; Wei Koh launches Legare Chapter One

Oystersteel, Cerachrom, Everose… why Grand Feu?

Saturation Problems

SDC Weekly 142; Nautilus - the 50-year-old porthole; Georges Kern on Universal Genève; Dominique Renaud - building a village around a genius

Cleguer's Innate Escapement Explained

Prediction season

SDC Weekly 141; Beyer Chronometrie, 1760-2026; The Watch Industry’s Quince Problem

What Your WhatsApp Group is Doing to Your Opinions

WatchPro on Conglomerates and Indies

SDC Weekly 140; HSNY at 160 - A Dispatch from The Plaza; Meylan at Moser Loves Margin

The Review I Said I'd Never Write

SDC Weekly 139; How GPHG Hired a Fox to Guard the Henhouse; Billion-Dollar Strap Gap

The Art of Spending Money - Book Summary

SDC Weekly 138; Owning the Pipes - Why owning the boutique isn't enough

Analogue Intelligence Meets the Sinners and the Commons

Your Brain Is a Defence Lawyer

SDC Weekly 137; Inside the MB&F M.A.D. House; Kurono’s Diver

Loot Boxes, Long Degeneracy, and the Watch World's Gambling Problem

You Can Now Bet on Whether Rolex Will Release a Coke GMT

SDC Weekly 136; Hajime Asaoka and the economics of scaling craft

How Scarcity Creates Desire

Morgan Stanley/LuxeConsult - Ninth Annual Swiss Watcher 2025/2026

SDC Weekly 135; The Supreme Court Just Killed Trump’s Tariffs... He Doesn’t Care; Nobody wants the CD

SDC Weekly 134; Abdulmagied Ahmed Seddiqi, 1950–2026; Should watchmakers get paid when their work is resold?; COSC’s New ‘Excellence’ Standard

What Your Watch Is Actually Worth

Made up rules

SDC Weekly 133; Rolex’s Beige Box Gets Bigger; The Power of One; Philippe Dufour, In His Own Words

Why Watch Collectors Talk Past Each Other

The Art of Divergence - Greubel and Forsey Split

SDC Weekly 132; Novelty Traps; Coffee Bean Test

Two Simple Tricks That Will Make You A Better Watch Collector

SDC Weekly 131; How Watchmakers Define a Second; If Your Watch Needs Explaining, You’ve Failed; Gold at $5000

Morgan Stanley's Q4 2025 Swiss Watch Market Report

Ming's Radical Watchmaking Playbook

SDC Weekly 130; MoonSwatch Moat; Carriage

The Cost of Truth in Watch Media

UBS Global Wealth Report - Luxury Watch Edition

SDC Weekly 129; The Art of the Con; LVMH’s Game of Thrones

Philosophy of Burning Money

SDC Weekly 128; Maduro, Missiles, and (Luxury Watch) Markets

Enough is a Choice